Panini launches FIFA World Cup Qatar 2022 collection

Published on: 19th August 2022

Panini is proud to announce the upcoming launch of the FIFA World Cup Qatar 2022 Sticker Collection, which hits shelves on Thursday 25th August.

Top players, the best teams, the passion of fans around the globe, tradition and innovation are just some of the ingredients that make the FIFA World Cup the biggest and most exciting event in football, eagerly anticipated every four years. It’s these same qualities that Panini brings to its official sticker collection, produced for every edition of the competition since 1970.

Ideal for any true football fanatic or collector, this comprehensive collection is packed with stats and facts and features a fresh new design. All 32 qualified teams are included and are represented by a a squad of 18 players, official strips and badges. The collection consists of a total of 670 stickers, including 50 special stickers. Plus, for the first time in a FIFA World Cup collection, fans can find Panini Extra Stickers – super-rare stickers inserted randomly into standard packets. These stickers stand out from the main collection as they feature an action image on the front. Twenty players have been selected, both Legends and Rookies, and each is represented in different colour variations.

Chris Clover, managing director at Panini UK and Ireland commented: “The publishing phenomenon that is the Panini FIFA World Cup sticker collection reaches its 14th edition and anticipation across the globe is huge. The release of the collection has always kicked off the excitement for major international football tournaments, and this one will be no different. We have created a fresh new look and an innovative collection which promises to bring people of all ages together to swap and stick their way to completion.”

The sticker collection will be backed by a heavyweight marketing campaign including TV advertising, marketing across digital platforms, newspaper campaign, nationwide sampling and cover mount activity, as well as an integrated PR campaign. There will be widespread support for retail in terms of POS and retail sampling initiatives.


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