Panini unveils first ever Women’s Super League sticker collection

Published on: 15th December 2023

Panini and The Football Association have partnered to launch the Official Barclays Women’s Super League Sticker Collection with a landmark event in Manchester.

Panini and The Football Association (The FA) have proudly launched the first ever Women’s domestic football sticker collection with a celebratory evening in Manchester.

Taking place at Manchester’s National Football Museum, the event brought together key opinion leaders, Barclays Women’s Super League club representatives and the local grassroot community to celebrate an iconic moment for women’s football as Panini’s first ever Barclays WSL sticker album was exhibited for all to see.

Guests in attendance were treated to a panel event with Manchester City and Manchester United stars, Chloe Kelly and Nikita Parris, who were interviewed by former Liverpool and Everton Goalkeeper Rachel Brown-Finnis.

The panel discussed a variety of topics, notably Panini’s historic album launch, the momentum of the women’s game following the 2022 UEFA Women’s European Championships win, and upcoming Barclays WSL talent to watch out for this season.

After the success of similar women’s football collections celebrating international tournaments, Panini announced that the physical Barclays WSL sticker collection will be hitting retail shelves this week and stars Barclays WSL players and icons of the game for the first time.

The vibrant and jam-packed sticker collection features nearly 350 stickers, including the all-important ‘shinies’ for collectors to chase from all 12 Barclays WSL teams in the English topflight. Collectors will be able to kick-start their sticker collection with a starter pack, which includes an album and five packets of stickers.

Katie Gritt, head of Marketing of Sport at Panini, commented: “We are so proud to have created the first ever Barclays Women’s Super League Official Sticker Collection. The response to the collection has been incredible and it’s a real privilege for us to play our part in bringing the women’s game even closer to the fans. Coming together to celebrate this moment in football history at the iconic National Football Museum has been extremely special, and this is just the start.”

Manchester City’s Chloe Kelly added: “Growing up, I have always loved Panini sticker collections, and to feature in the first ever women’s domestic football album is amazing. It’s a huge moment for us as players to have this kind of recognition and hopefully it can have a positive impact on the future of women’s football and further inspire the next generation of girls to become football players.”

Nikki Doucet, CEO of the NewCo, said: “Having our Barclays Women’s Super League players in sticker form with the new Panini collection is another landmark moment for the professional game here in England. The collection is amazing and is very much one of those moments in history that we will look back on with pride in the years to come.”


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