Staff at Paramount’s UK headquarters celebrated the milestone with a life-sized cake in the form of Chase, one of the characters from the pre-school animation series.

(L-R) Pam Kaufman (president and CEO of International Markets, Global Consumer Products & Experiences at Paramount), Louise Bucknole (GM, Kids & Family UK & Ireland at Paramount), Jules Borkent (executive VP, International Kids and Family Brands at Paramount), Veronica Hart (executive VP, Global Franchise Planning, Consumer Products & Experiences at Paramount), Hedley Barnes (Spin Master’s SVP, International Sales & Marketing) and Anna Hewitt (Spin Master’s senior director, International Franchise & Communication, Entertainment) kick off a year of celebrations to mark the 10th anniversary of Paw Patrol.

Paramount and Spin Master have gathered together to celebrate the 10th anniversary of the hit pre-school animation Paw Patrol.

Pam Kaufman, president and CEO of International Markets, Global Consumer Products & Experiences at Paramount, said: “We’re incredibly excited to be celebrating 10 years of Paw Patrol with Spin Master Entertainment at our London HQ. This is a momentous occasion that commemorates Paw Patrol’s enduring global appeal and unlocks exciting opportunities with a range of partners across multiple demographics. We look forward to creating more unforgettable memories for Paw Patrol fans with the initiatives we have planned in 2023 and beyond.”

Jennifer Dodge, Spin Master’s president of Entertainment, said: “When we first envisioned Paw Patrol, we knew we had created something special, but we couldn’t have imagined how it would touch the lives of so many children globally. This year, as we mark it’s 10th anniversary, we are honoured to have shepherded millions of pre-schoolers through their early years sharing inspiring stories of community and igniting imaginations through play. Alongside our incredible partners at Paramount, we celebrate this huge milestone and kick off another exciting year for our pups.”

Hedley Barnes, Spin Master’s senior vice president, International Sales & Marketing commented: “I’m thrilled to be here as we celebrate 10 years of Paw Patrol. The pups and their fandom, combined with our partnership with Paramount, have helped to fuel the success of Paw Patrol establishing it as a truly iconic, global franchise.”