Pembrokeshire’s Mermaid Gift Shop joins Toymaster

Published on: 22nd November 2023

The independent buying group Toymaster has welcomed another new member as it continues its mission to support independent UK & Ireland toy retailers. 

Pembrokeshire’s popular seafront Mermaid Gift Shop has joined the Toymaster buying group, becoming the latest in a line of independent retailers to take advantage of the numerous benefits offered by membership.

Located on The Strand, Saundersfoot, the quaint gift shop overlooks the beautiful Pembrokeshire beach and coastline and is a popular destination with the tourists that descend upon the area each year to take advantage of its sunny weather and glorious views.

Mermaid Gift Shop is run by Dan Eddison, who can be contacted on 01834 812040 /

A Toymaster spokesperson said: “We would like to welcome Mermaid Gift Shop to the Toymaster family and wish Dan and the team the best of luck.”

Mermaid is in good company, joining Toys N Trends Whitstable, Nutley Newsagents, and others, as this year’s onboarded members. Like all members, Mermaid will be able to enjoy the support of Toymaster suppliers with offers and exclusive lines ahead of the festive season.

Toymaster has recently unveiled its Christmas catalogue, which features all the key brands Toymaster members can choose to stock for the festive season. Brian McLaughlin, development manager at Toymaster, told Toy World: “Our members are gearing up for a great Christmas season, which the Christmas catalogue will support. Inside, readers will find a huge selection of predicted Christmas best-sellers, top brands and member exclusives they won’t find anywhere else.”


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