Peterkin celebrates 75th anniversary

Published on: 7th June 2023

Peterkin Group celebrates 75 years in the toy industry this week, on 8th June, and says it’s looking forward to an exciting year ahead.

The British company Peterkin, first established in 1948, is a successful multi-category toy manufacturer with a global presence. Operating from offices in the UK and Hong Kong, Peterkin currently supplies product to over 60 countries worldwide.

Peterkin is well known for its impressive range of dolls, action figures and kites. The company’s portfolio includes many heritage and classic brands such as Dolls World, Brookite, Action Man, Retro Fuzzy-Felt and World Peacekeepers, as well as high profile character licensed lines including Hot Wheels and Barbie.

Since the company’s acquisition by John Adams Leisure in 2020, Peterkin has benefitted from dedicated product development focus and fresh new marketing content to strengthen its position.

Simon Pilkington, group managing director, said: “Peterkin has an incredibly rich history and its flagship brands have strong consumer awareness. As we proudly approach this incredible milestone, the company continues to evolve as we push the business forward. With dedicated sales and marketing teams, our priority continues to be on expanding the product and content offering and improving company operations, whilst working closely with our customers to leverage the strength of our key brands.”

Readers are encouraged to book an appointment with their local rep today, to take a look at the latest Peterkin ranges. Contact the sales team on


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