Playmobil introduces new loyalty scheme

Published on: 17th January 2020

The loyalty scheme will commence on 21st January 2020 and finish on 31st December 2020.

Playmobil has committed further to its support of independent retailers with a new loyalty scheme. The initiative will see customers collect stickers with every brand purchase, which they will then be able to exchange for a gift from Playmobil.

With each purchase, customers will collect one sticker per £10 spent on Playmobil play sets. Once the customer has collected three stickers, they will receive a free Playmo-friends Figure, six stickers will earn a free Duo-Pack and collecting 10 stickers will be rewarded by a Small Carry Case.

Jamie Dickinson, marketing and display manager at Playmobil, said: “We are really excited to introduce our loyalty scheme to independent retailers, and reward customers for their love of the brand. We’re encouraging all independent retailers to visit our stand (540) at Toy Fair or discuss the programme with their sales representative, to find out more about how you can reward your customers.”

The loyalty scheme will run until 31st December 2020. For details on how retailers can opt-in and for further information, contact sales representatives or the main office on 01268 548111, or visit the team on stand 540 at Toy Fair.


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