The reorganisation of PR agency Playtime PR sees three new appointments as joint heads of consumer campaigns.

Pictured L-R: Chrissie Williams, Louise Hathaway and Mary Bobroff.

Specialist toys and games PR agency Playtime PR has undergone a restructure after an eighth year of continued growth.

Following the permanent appointment last year of Ceriann Smith as director of Strategy & Creative to work alongside founder Lesley Singleton, the agency has appointed Mary Bobroff, Louise Hathaway and Chrissie Williams as joint heads of consumer campaigns.

Reporting into and supporting Ceriann and Lesley, all three have freelanced with the agency for a number of years and while Louise will continue as an independent consultant, both Mary and Chrissie have accepted permanent employed positions with the independently-owned agency, which is now in its ninth year of trading.

Playtime has also welcomed independent consultant Amy Hayward-Paine in the new role of head of social media, overseeing the agency’s growing work in this space.

Playtime was ranked #41 on the PR Week 150 Agencies Outside London league table this year.

“Mary, Lou and Chrissie are absolute dynamite – talented, senior-level PRs with decades of experience under their belts,” said Lesley. “Continuing our ethos of keeping brilliant PR women in the industry whilst offering a 100% flexible work-anytime-anywhere model, I’m thrilled that they’ve accepted the new roles with our evolving and genuinely hybrid-since-birth agency.”

As well as directing consumer account teams and client campaigns for a mix of retained and project-based toys and games clients, the trio will lead work on a variety of innovation pillars for the agency as it continues to evolve.