Plus-Plus has joined forces with the Come Round agency for an extensive campaign across the UK, which is already proving a great success.

Plus-Plus, the acclaimed Danish toy manufacturer renowned for its innovative and highly creative one-shape range, has partnered with Come Round, a leading word-of-mouth marketing agency, to amplify brand awareness through an extensive in-home marketing campaign across the United Kingdom. Two hundred meticulously-selected families were chosen to participate in the campaign, receiving selected Plus-Plus products to try out. The campaign has already generated over five hundred authentic #PlusPlusToy social media posts, with an estimated word of mouth reach in the tens of thousands.

Phil Hooper, managing director at Plus-Plus UK & Ireland, expressed his delight with the campaign’s early results: “We are delighted with the response we have received so far from the families. It is wonderful to witness the excitement and creativity our products are bringing to children and families across the UK.”

An imaginative construction toy, Plus-Plus has captivated children and parents alike with its versatile building system. The one-shape range allows kids to unleash their creativity by connecting simple yet unique interlocking pieces, enabling limitless design possibilities in a world of colour. With a commitment to innovation, Plus-Plus inspires children to explore and develop their creativity while having fun.

Established in 2010, Come Round is a word-of-mouth marketing agency harnessing the authentic power of genuine recommendations and user-generated content from households across each country. Clients include entertainment companies and FMCG brands. For more information, visit about.comeround.com.