PMI Kids’ World starts 2024 with a revamp

Published on: 22nd January 2024

PMI Kids’ World rings in 2024 with a revamp, featuring a new logo, website and strategic alliances.

PMI Kids’ World is making its 2024 debut with a bold transformation and has commenced the new era with a new logo, website and strategic partnerships, bringing beloved games and entertainment licences to life with brand-new toy lines and more to come in 2024.

Kickstarting the new year with a refreshed brand identity, PMI will unveil its new logo design and revamped website to bring customers and partners a renewed platform to learn about the newest products coming down the pipeline from their favourite gaming and entertainment licences.

Known for its success in releasing toy lines from popular licences such as Sonic Prime, Pudgy Penguins and Among Us, PMI continues to forge connections with sought-after licences in the industry. PMI is bringing fans of Stumble Guys a brand-new line of Booksy Monster Tales Collectibles, plus two new brands that will be revealed in Q1 of 2024.

“As we go into our 29th year with strong partnerships with leading global brands, we are excited to begin the new year by introducing our new website and company logo,” said Omer Dekel, COO at PMI Kids’ World. “These changes not only mark a change in design and user experience but also herald a fresh chapter for PMI. Our new logo and the website go hand in hand with the company’s vision and values, such as newness, agility and innovation. The previous logo has served us since the company was established, but we decided that now is the time to introduce a new logo that reflects our company’s DNA better.”

Owned by CEO Boaz Dekel and COO Omer Dekel, the Israel-based toy company has developed a distribution network spanning 132 countries, successfully bringing joy and entertainment to diverse cultures and communities across the globe since its origins in 1995. The company takes pride in its ability to connect with consumers and brands on a global scale.

Recent success stories include consumer demand leading to series two launches of Pudgy Penguins, Pinata Smashlings and Sonic Prime toy lines, coming in 2024. Most notably, the May 2023 launch of the Pudgy Penguins toy line is a testament to PMI’s capacity to create products that resonate with consumers. With the toy line achieving Amazon’s No.1 best-selling item and No.1 best-selling plush positions in its launch week, PMI demonstrates its capabilities as a global toy master for producing products that reflect beloved brands for consumers and partners alike.


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