PMI Kids World welcomes Omer Dekel as CEO

Published on: 31st January 2024

The promotion of the former COO is part of a strategic succession plan for the company, as Omer Dekel takes the helm from his father Boaz.

Boaz Dekel and Omer Dekel

PMI Kids’ World is proud to announce a significant leadership transition within the organization. Omer Dekel, the current chief operating officer, will be taking on the role of chief executive officer, succeeding his father, Boaz Dekel, who founded and has led the company with distinction for 30 years.

The announcement was made during an event hosted by PMI, kicking off this year’s Nuremberg International Toy Fair and gathering together valued global partners, suppliers and industry leaders. The company says this symbolic passing of the torch moment, a strategic transition meticulously orchestrated over the past two years, is a testament to PMI Kids’ World’s commitment to continuity, innovation and maintaining its position as a trailblazer in the competitive world of toys and children’s entertainment.

Boaz Dekel commented: “This marks an important milestone for our organization. It is not only an exciting and moving moment for me personally, but also a significant leap forward for our company. It signifies the dawn of a new generation and an innovative stride in our rapidly changing world. I am happy and exceedingly proud to pass the helm of the ship I have spent the last 30 years building to my son, Omer Dekel.”

Boaz added: “He has earned his new role through hard work, dedication and persistence, all interwoven with his talent and integrity. I extend my heartfelt best wishes to him with love and devotion.”

Established in 1995 as a subsidiary of Bar Marketing and Distribution Group, PMI Kids’ World has evolved into a thriving entity under the dynamic leadership of founder Boaz Dekel. In 2009, Boaz strategically shifted focus to propel PMI’s rapid growth. Alongside his son Omer, Boaz has since steered the company to unparalleled success. With Omer now at the helm as CEO, PMI is positioned for continued triumph, alongside its ever increasing catalogue of mega-popular licensed toys. Boaz will now serve as the PMI chairperson.

“I am deeply honoured to step into the role of CEO at PMI, a position that holds immense meaning to me,” said Omer Dekel, the new incoming CEO of PMI Kids’ World. “My father, Boaz, has been my guiding star, instilling the values and knowledge that shape who I am today. His trust in passing this legacy to me is a profound honour and a responsibility I accept with great enthusiasm. I am excited to lead PMI into a bright future, building upon the robust foundation my father has laid, and driving forward with innovation, commitment and a deep respect for the vision and values that have always been at the heart of our company.”

PMI’s recent triumphs in the toy industry include Pudgy Penguins, which swiftly claimed top spots on various Amazon hot lists, with the Pudgy Penguins storefront surpassing half a million units within days. PMI also launched Sonic Prime, which
brought the Shatterverse to fans, announced a global master toy partner licence for Stumble Guys and brought the popular Roblox game, Piñata Smashlings, to life in toy form. These milestones highlight PMI’s commitment to delivering quality products and creating lasting memories for fans worldwide.


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