PopHeads has a host of 3D card-based products under development, all of which will work perfectly with characters, licensed, generic, or seasonal.
PopHeads Studios has added bold, new, eco-3D applications to its innovative product partnerships and says 2023 is proving a great success for the company due to this new way of working. Leading international retailers are placing initial orders with licensees in volumes exceeding 100k units, and with two more applications hot out of the studios, opportunities are opening up across the world.
Innovations are being offered under own label to develop unique, sustainable ranges with key partners as part of the new licensed business model, which already has the likes of Crayola, Pyramid International, Canenco and Igloo books launching 3D products this year.
The latest applications offer build-your-own 3D, which can be tailored to suit all age ranges. A typical product is the photographic sticker kits, complete with own label retail envelope and consisting of a printed background sheet, 3D grid and a low-tack sticker sheet. The grid features a matrix of 125 peel-off shapes which the user matches up to complete the activity, with a play factor of around 90 minutes. Having built up the 3D model, it is then fitted to the printed background, resulting in a life like photo realistic model that can be wall mounted for display and added to a collection.
PopHeads’ extensive innovation developments also include a fully eco-3D novelty mask, which the team refers to as a world first; a photo realistic mask that creates an exact 3D shape from flat. The kit is packed into an own label retail envelope and features patented attributes such as an eco head-strap which makes the entire product fully card based and plastic-free.
Opportunities for seasonal ranges are available for Christmas and Halloween, while generic themes and most licenced characters can also be replicated.
Head of development, Simon Kelly, told Toy World: “We identified an exciting market for our eco 3D masks, purely to offer sustainable alternatives presently on the market. These include flat 2D masks in plastic packaging, or latex which can be expensive and may affect allergy sufferers, and of course traditional plastic mouldings. As part of our business model, we are looking to reinvigorate, reimagine and provide more sustainable solutions wherever we can.
Our unique ability to replicate virtually any licensed character in full photo-real card is helping us transform 3D in print. When worn, these masks look amazing and have the fun factor of being put together by the user, then kept, collected, or even recycled. That’s what we’re all about, less waste – more play, in sustainable 3D.”
Richard Peter, CEO of StackaWraps Global, PopHeads parent company, added: “We are really excited to engage with the right partners across the world, not just for these exciting new product ranges, but we have a treasure trove of 3D card-based products under development, all of which will work perfectly with characters, licensed, generic, or seasonal.”
To find out more about the new product ranges, or learn how the PopHeads licensing model works, email Ralph Collins on ralph.collins@popheads.com.
You can also download a brochure from the company website here.
