The plush specialist is aiming to raise £10k for Rays of Sunshine through sales of its Cute Eco Earth Baby Animal range.

Posh Paws International, and its parent company Whitehouse Leisure International, have teamed up to launch a new fundraising drive to help brighten the lives of seriously ill children across the UK, with wish granting charity, Rays of Sunshine.

The company is aiming to raise £10,000 from the fundraiser initiative, through the sale of the brand new, award-winning Cute Eco Baby Animal toys.

Rays of Sunshine is a charity that brightens the lives of seriously ill children across the UK by granting wishes and providing ongoing support in hospitals from children aged 3-18 across the UK.

Phil Setter, managing director of Posh Paws and Whitehouse Leisure, said: “We are delighted to help raise invaluable donations for such a fantastic charity like Rays of Sunshine. We see the smiles that our products bring to children every day and to help raise money for Rays of Sunshine through the sales of our Cute Eco Earth plush toys is something we are extremely excited to be a part of.”

For every Cute Eco Earth Baby Animal plush toy sold, 50p is being donated to Rays of Sunshine.

“The Cute Eco Earth plush fundraiser is such a fun initiative that will have a big impact for seriously ill children across the UK,” said Cheryl Tissot, interim CEO at Rays of Sunshine. “We’re delighted to be partnered with the Whitehouse Leisure Group and the bacta (the trade body which represents Britain’s amusements and high street gaming manufacturers and operators) Charitable Trust, creatively raising funds to help us grant even more magical wishes. We want to thank all the partners involved and hope that everyone enjoys the range, donating and having fun in the process.”

Details of the fantastic work that Rays of Sunshine does for young people in the UK will feature on the swing-tags affixed to each toy, to help spread the message and build awareness for the charity. For more information, visit www.raysofsunshine.org.uk

To find out more information and to order new Cute Eco Earth plush toys, call Posh Paws on +44 (0)1268 567317 or email sales@poshpawsinternational.co.uk