Celebs and their families were in attendance at the premiere of the Lego Group’s new homegrown IP, Lego Dreamzzz, which begins streaming today.
Myleene Klass and her daughter, Hero attend the Lego Dreamzz premiere in Shoreditch, east London. Credit: Kieran Cleeves/PA Wire
Lego Dreamzzz brings to life the creativity of children’s dreams through a new content series and product range, and celebs and their families got a sneak peek at the first two episodes ahead of the worldwide launch today (15th May.)
Toy World was also lucky enough to be invited to an advance screening a few weeks ago.
The first 10 episodes will be available on YouTube, Amazon Prime, Sky, Netflix and ITVX in the UK, and follow the adventures of school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the Dream World and defeat the tyrannical Nightmare King. Further episodes will be available in August.
At the premiere, guests and their families were immersed in the Lego Dreamzzz world. This included an interactive walk-through of the Dream Landing – complete with Mateo and Izzie’s bedroom – and Fantasy Realm with 360 photo opp, a Dreamzzz confession booth where guests could describe their craziest dreams, a Dreamzzz vortex and a life-sized, brick-built version of the character Z-blob.
Myleene Klass, who attended with her daughter Hero, said: “The series starts to unpick what children experience, and how they have the ability to tap into any fantasy via their own imagination in their dreams”, while Amy Childs commented: “I would recommend to all my friends – and it’s great for children with big imaginations.”
“I’m all about using imagination and escaping to different worlds, so the Lego Dreamzzz show was perfect for that”, added Joe Sugg, who writes his dreams down and said he has pages and pages of them.
Gemma Collins. Credit: Ian West/PA Wire
Gemma Collins, who came with her nephews, said: “I love the dream world, and that you can come in and out of it. I think we all live in the dream world really.”
Giovanna Fletcher had the final word of the evening, saying: “if there was a Z-blob in my life, I’d be very very happy.”
The content series will be followed by a brand-new product range including Izzie and Bunchu the Bunny, Mrs. Castillo’s Turtle Van and the Nightmare Shark Ship. The products are unlike anything the Lego Group has launched before; 80% of a Lego Dreamzzz build follows instructions, but for the final 20%, the choice of what to make is left up to the builder, meaning they can build and rebuild during play.
The series is available to watch on the Lego YouTube channel from May 15th, at 5pm GMT. Season one will also be available to stream on Amazon Prime, Netflix, ITVX and Sky.
