The Rainbow Designs team continues to grow as the company welcomes a new Brand manager and two Area Sales managers for 2024.

Rainbow Designs is heading into the new year with new appointments to the team, including the recent arrival of a new Brand manager, as well as an expansion of the sales team with the recruitment of two new Area Sales managers

Zara Hynes joined the team in Q4 2023 and has hit the ground running, developing extensive 2024 brand plans for Rainbow’s Peter Rabbit, Paddington Bear, Disney’s Winnie the Pooh, Mickey Mouse and new Lion King collections amongst other storybook favourites.

Zara, who has relocated from Ireland, brings with her six years of brand management experience in the beauty and healthcare sector, and says she is thrilled to be embarking on a new professional adventure in the toy industry.

Rainbow is also strengthening and expanding its successful sales team with the appointment of Helen Covell as Area Sales manager for the Midlands and Laura Price in the new role of Northern Area Sales manager. Helen joins Rainbow with over 21 years’ experience in the gift industry, from both a sales and buying perspective, and Laura brings with her over seven years’ experience with top tier brands, most recently in the greeting card sector.

Zara Grindrod, Sales and Marketing director for Rainbow Designs, said these important growth roles follow a very successful 2023 for the company. “I’m delighted to have Zara join us, she brings with her extensive experience in brand management and is already proving a valuable member of our core team, as she develops some exciting 2024 plans for our best-selling licensed brand collections,” she commented.

“The appointments of both Helen and Laura are part of our strategic growth plans to better serve our customers throughout the UK and provide great support to independent retailers in key territories. I’m delighted to have both these highly experienced and motivated ladies onboard as we head into the new year.”

Rainbow Designs has been inspiring kids for over 50 years, developing and creating joyful, forever, high quality Soft Toys and Wooden Toys for the nursery, toy and gift industries. Rainbow’s prestigious licensed portfolio and collections include Harry Potter, Paddington Bear, Peter Rabbit, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, Snoopy, We’re Going on a Bear Hunt, Bagpuss, Maisy, Giraffes Can’t Dance and The Snowman and The Snowdog ranges.