LICENSING NEWS

Rainbow unveils Classic and 60th Anniversary Paddington collections

Published on: 6th June 2018

New Paddington Bear Classic collection and 60th Anniversary lines will offer retailers options for all fans of the bear. 

The new Paddington Bear Classic range features a range of gifts for enthusiasts and fans of the late Michael Bond’s best-selling storybook character.

The new Classic collection includes the premium Large Classic Paddington Bear with Boots and Suitcase, the Classic Cuddly Paddington Bear and the Classic Paddington Bear in a Union flag-designed bag. Also available are the Classic Bean Toy Paddington and the Classic Paddington Key Chains.

A Bear Called Paddington was first published in 1958, and 2018 marks the 60th Anniversary of the story. To commemorate the occasion Rainbow Designs has created two special edition Paddington Bears, inspired by Peggy Fortnum’s original illustrations and featuring special anniversary artwork.

Rainbow’s Commemorative Paddington Bear in 60th Anniversary Gift Box is a premium quality Paddington wearing his real wellington boots, duffel coat and bush hat, presented in a special edition gift box with a gold foil anniversary logo.

Collectors and Paddington Bear enthusiasts can also celebrate the milestone with the new Large Cuddly Anniversary Paddington Bear with Scarf. This premium quality Paddington Bear plush sports a checked scarf and is both cuddly enough to appeal to young Paddington fans, and stylish enough to look the part on a collector’s shelf.

Anthony Temple, managing director of Rainbow Designs, commented: “We are, without a doubt, a nation of Paddington Bear-lovers and so we’re delighted to be launching these two stunning ranges in this landmark year – and giving retailers more of what their customers want. Both retailers and Paddington Bear fans are in for a treat in 2018. Our new Classic range is iconic and features the Paddington Bear we all know and love, and the new 60th keepsake products are created to be true to character and will undoubtedly be loved and treasured for years to come.”

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