Rebecca Jenkins named Paramount VP of Consumer Products

Published on: 9th February 2024

Already overseeing Australia, New Zealand and Israel, Rebecca Jenkins will assume leadership of the UK and Ireland in her new position.

Rebecca JenkinsRebecca Jenkins has been named the vice president of Consumer Products for Paramount Global, in charge of the UK, Ireland, Australia, New Zealand and Israel, it was announced on 8th February by Jamie Drew, executive vice president, Paramount Consumer Products & Experiences.

Rebecca has been with Paramount for five years in roles of increasing responsibility for licensing and retail, and has a strong track record of landing high-profile, global commercial partnerships, most recently including Lush x SpongeBob SquarePants and Calm x Paw Patrol. Already overseeing Australia, New Zealand and Israel, she will assume leadership of the UK and Ireland with her new position, overseeing some of the largest and most popular entertainment franchises in the world.

“Rebecca is highly strategic, data-driven and creative, leveraging her experience and market insights to secure new business opportunities,” said Jamie. “She has always been a fantastic ambassador for Paramount’s Consumer Products organisation, and I’m thrilled for her to take on this expanded role where she can further lead these markets to success.”

Prior to joining Paramount, Rebecca worked at companies including Warner Bros. Discovery, Universal and Disney, in a variety of roles with local and international remit, spanning home entertainment, video games and licensing.


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