Reydon Sports remains an exclusive B2B UK & Ireland wholesaler for Franklin Sports, which includes distribution of its Nerf Sports range through support from licensor Hasbro.

Exploring a hybrid of sports gear and toys through an innovative set of products from Nerf, the ranges are supplied through Reydon’s UK distribution centre based in Nottingham. Reydon’s B2B model allows the company to supply and service the world of retail across many sectors, making a huge splash in key territories for Franklin Sports and Nerf with a whole array of marketing programmes to support the brands.

In 2024, Reydon will significantly extend its product offerings and trading with nationwide key accounts, adding further hero products into the range based on global demand.

Reydon’s more than 20 additions to the Nerf product line showcase a superb set of sporting products, which fit perfectly into any toy, sport, leisure and multiple retailers. Of note, Reydon’s most significant bestseller has been the Nerf Vortex Howler, a volume driver sold in the thousands with full availability and distribution coming from Reydon going forward.

For more than 50 years, Nerf has remained an unrivaled category leader, and the brand continues to expand through innovative products, digital and gaming offerings, licensed products, sports expansion, in-person experiences, talent partnerships and much more – turning Nerf into the social and active play lifestyle brand it is seen as today.

With a long-term business strategy to develop its sports offering, Reydon Sports is working closely with Franklin Sports going forward to deliver a superb offering of products to the Retail sector.

If you aren’t already buying from Reydon and would like to know more, call 0115 938 6444 or email sales@reydonsports.com.

For more information on Nerf Sports, visit nerf.hasbro.com.