Rob returns to the UK toy industry after a period of four years working as an international business consultant.

Rob will replace Mary Watson, who retires from the company in April after 19 years of service.

Managing director Simon Newbery said: “We were delighted when Robert expressed an interest in joining Orchard Toys, and it took very little time to agree that this is a perfect fit for both parties. Robert brings with him a wealth of industry experience and an ambition to drive export sales forward that is in line with our own. We are very much looking forward to welcoming him aboard and I know that he will build on the fantastic base that Mary created for Orchard Toys in export markets. Of course, our thanks and best wishes go out to Mary for a long and happy retirement.”

Robert added: “I am looking forward to joining Orchard Toys and being associated with a great team and product portfolio. Mary has done a fantastic job to develop the company’s reach internationally, and I hope to capitalise on this foundation and bring new opportunities to Orchard Toys through my extensive business experience.”