NEWS

Rubies adds Amelia Fang to its licensed costume portfolio

Published on: 18th June 2021

The new collection will bring to life the quirky gothic children’s book character created by talented author and illustrator Laura Ellen Anderson.

The Amelia Fang book series, published by Farshore/HarperCollins UK, has sold over 380,000 copies in the UK, and been translated into 24 languages worldwide. The books follow a little vampire with a big heart through her adventures in the city of Nocturnia. Popular among 7-9-year-olds, the seven book series invites readers to enter an imaginative, gothic world brought to life with creative illustrations.

Rubies’ new costumes will feature Amelia Fang and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK from next year, and says the highly versatile character works equally as well for World Book Day as she does for Halloween.

This fan-favourite book series joins Rubies’ impressive list of official licences, which includes everything from the superheroes of Marvel and DC to Dennis the Menace and Horrid Henry. As the world’s largest designer and manufacturer of fancy-dress and costumes, Rubies says that inspiring its audience and kick-starting a life-long love of reading in children is at the heart of everything it does.

Tracey Devine-Tyley, head of Licensing & Portfolio EMEA, explains: “We understand how important reading is to children; it helps develop their minds and imaginations and we strive to support this through the licences we hold that celebrate reading. Amelia Fang is a fantastic licence for us to acquire. It’s a beloved book series with a strong and growing group of fans consisting of children and parents alike.”

Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume, which can be worn for events such as World Book Day and Halloween, or just for fun.”

The costumes will be available to order early next year on www.rubiesuk.com.

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