As worn by The Traitors cast members, the replica cloaks come in two sizes and launch ahead of Halloween in anticipation of the second UK TV series.
All3Media International and Rubies Masquerade UK have partnered to launch the official dress-up for the BBC hit reality series, The Traitors.
The iconic green cloaks worn by The Traitors cast members in the show have been re-created by Rubies technical teams. The result is stunning replica cloaks in two sizes which will be launched this month, ahead of Halloween and in anticipation of the second UK TV series.
The cloaks feature the classic bottle green colour, with an oversized hood and gold foil finishing to the official Traitors logo adding a premium touch. As the peak gifting period begins, the refreshed, multifaceted packaging is optimized for display at retail; a sleek box design and hanging feature allow for more ways to showcase the product than ever before. The boxed items make the ideal festive present for fans of the series.
Justin McGiffin, head of Licensing for Rubies, said: “The cloak signals a new direction for Rubies as we bring The Traitors to life for anyone, at home or with friends and family. Our teams have given the product and packaging the innovation it deserves, transforming it into the perfect gift as we head into peak season. We’re excited to see how The Traitors continues to grow with the recent announcement of Season two.”
Jane Sharp, VP Licensing at All3Media International, commented: “We’re delighted to launch the official dress up line for the BBC’s smash hit series The Traitors. With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect time. We can’t wait for fans to don the iconic oversized hoods and find out if they suit the ultimate look of deception and betrayal.”
Other licensing deals confirmed for The Traitors include a publishing deal with Penguin Random House, a board game deal with Vivid Goliath and a card game with Ginger Fox. All3Media International is exhibiting at Brand Licensing Europe, October 4-6th, at ExCel London (stand A152).
Created in the Netherlands by IDTV, an All3Media company, The Traitors format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. The BBC series was produced by Studio Lambert Scotland and first aired in November 2022. A breakout hit, The Traitors drew in 34m views on iPlayer and is now confirmed to return for a second season. iPlayer has released the US and Australian series and The Traitors has been commissioned for local series in over 25 territories.
The cloaks will be available to pre-order – contact customerservices@rubiesuk.com for more information.
