Following the cubing craze that’s swept across the Nottingham Forest dressing room and terraces, the original Rubik’s Cube has sponsored the club’s Carabao Cup semi-final match.

The sponsorship of the Carabao Cup semi-final match between Nottingham Forest and Manchester United included LED advertising on the boards around the pitch, big screen advertising pre-game and in-game, concourse TV advertising on 40 screens around the ground and a full-page advert in the programme.

The sponsorship came after some of the Nottingham Forest first team players were filmed cubing on social media, whilst enjoying some well-deserved down time between games and training. The puzzles have become a trend amongst the players, with Gustarvo Scarpa being the main influence as he can complete a cube within 37 seconds.

Of the sponsorship, Richard Dickson, general manager UK and ROI at Spin Master, which acquired Rubik’s Cube in 2021, said: “We’re excited to have sponsored the Carabao Cup match between Nottingham Forest and Manchester United. We felt this would be a great opportunity to advertise the Rubik’s brand to an engaged audience, as well as the millions of people watching on TV. We’re really looking forward to seeing how this progresses.”

Lynette Leet, marketing manager at John Adams, the UK Distributor of Rubik’s Cube added: ‘We were thrilled when we saw the Nottingham Forest players cubing on their social media accounts. The Rubik’s Cube was invented nearly 50 years ago and has continued to be at the forefront of consumers’ minds when looking for a puzzle to purchase. It’s a craze that has never gone away, and we relish in seeing many generations enjoy cubing.”