Sambro strengthens UK sales team with new hires

Published on: 24th November 2023

Sambro International has strengthened its commercial sales team with several new hires and internal moves to help boost the company’s UK sales operations.

sales team

Angie Goosen and Robin Dent

Richard Dinham, who joined Sambro earlier this year as business development director, has been promoted to UK sales director and will now head up the UK national account management team, providing new direction, focus and strategy. His role will include driving Sambro’s plans to increase domestic trading in the UK by working collaboratively with retail partners and licensors, aligning closely with their key sales and promotional periods.

In support of Sambro’s UK growth plans, the business has recently appointed Robin Dent and Angie Goosen as senior national account manager and national account manager, respectively, who will support the delivery and growth of key client accounts.

Robin has over 15 years of experience in the toy sector, having previously worked for Rubies, Hornby and Mattel. Robin will predominantly look after key retailer partnerships and will use his knowledge to harness expansion opportunities with existing and new client relationships.

New hire Angie Goosen has stepped across from buyer to national account manager after spending 15 years at Blue Diamond Group and Mr Price in South Africa in various buying roles. Angie brings experience from her previous positions and has started to forge strong relationships with clients.

Robin and Angie will support fellow senior national account manager Ben Bridgen, and their addition will strengthen the strategic skillset of the sales team, helping deliver tangible results for UK retail partners.

UK sales director Richard said: “These new hires will bolster our already successful UK sales team. Robin and Angie have already hit the ground running for some of our key retail partners, proving they share the same hunger, drive and tenacity as the wider team. We now have a diverse team in place who have fully bought into the new direction that we are taking Sambro in the UK.”

“We’re confident this new and improved team will help boost our UK sales. Bringing Robin and Angie in allows them to get fully up to speed before we show our exciting line-up at the London Toy Fair and Nuremberg. With six new licences, over 200 new SKUs, and a new direction and strategy, AW24 previews are being extremely well received. We are very confident of having a busy and rewarding Toy Fair. Buyers are very enthusiastic about our new collaborative approach, and we have moved to a stand four-times bigger than in 2023. The high number of meetings already booked is very encouraging.”

As a leading global supplier of licensed, as well as own-brand, toys, Sambro holds close relationships with top licensors, including Disney, Paramount +, Mattel, and Hasbro, creating value-led, creative product ranges with leading licensing brands. These include: Barbie, Paw Patrol, Peppa Pig, Disney and Marvel, in addition to own IP products such as Puzzle Palz and Love & Hugs.

Sambro’s products span the plush, creative play, arts & crafts, novelties, stationery and outdoor categories and the company has numerous exciting new launches in the pipeline for 2024.


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