Scalextric unveils new TV campaign

Published on: 5th June 2020

Further new products are also joining Hornby and Airfix ranges.

Scalextric has announced plans for a new TV advertising campaign for its best-selling My First Scalextric set. The 30-second advert (viewable below) will be aired on Milkshake, Cartoonito, Boomerang, Nick Jr, Nick Jr 2, Tiny Pop, Disney Jr, CITV, ITVB and Roku. The ad highlights several of the product’s USPs, including its ease of assembly and suitability for younger Scalextric fans, from three years and up. The set features two rally cars and adjustable power hand-controllers, colour coded in red and yellow to match chevrons on the circuit.

Scalextric is also supporting the 35th anniversary of Back to the Future in 2020; the brand’s Back to the Future DeLorean has sold out before it’s even been released. Brand manager Sarah Frame says: “It’s been such a joy seeing our customers sending in images and videos of their new DeLorean slot cars, many of which are capturing the nostalgia and fun of Scalextric, uniting 80s kids with kids of today.”

Hornby is also welcoming new products to its portfolio. A special limited edition Class 66 model went into production earlier this month featuring a livery dedicated to Captain Tom Moore and the NHS. To date, some £140,000 in sales has been donated to the NHS Charities Together.

Airfix recently launched two Start-Up Bundles, including a selection of products to kick start any kit modeller into the hobby, alongside a ‘How to Build: Hawker Hurricane 1:48 scale series’ video on its YouTube channel. A new Humbrol Weathering series is due to be launched on YouTube, soon to tie in with some new powders for painting and modelling enthusiasts.


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