Moose Toys’ one day event brought to life the new oven-themed play set Cookeez Makery, showcasing its innovative ‘magical’ elements to UK children for the first time.
On Saturday 8th July 2023, Moose Toys marked the UK retail launch of its Cookeez Makery range by creating a ‘Scent-sational’ Bakery in London’s Mayfair attended by influencers and their families, including Izzy Judd, wife of McFly’s Harry Judd.
The first of numerous experiential activations with which Moose is supporting its autumn/winter 2023 retail launches, the Cookeez Makery Scent-sational Bakery was a one day, fully-immersive event that brought to life this new oven-themed play set, showcasing its innovative ‘magical’ elements to UK children for the first time.
Dressed in miniature aprons and bakers’ hats, 15+ child guests (accompanied by their influencer parents) entered the brightly branded space and had fun at the ‘Makery Station’. Replicating the play pattern of the toy, they mixed and shaped their dough into either a puppy, kitten or bunny form before placing it for 90 seconds in a giant-sized Cookeez oven. To their surprise, when the children opened the giant oven (with help from a Baking Assistant), their dough had magically transformed into a plush. To add to their delight, the plush was warm and scented like either cinnamon or freshly baked bread, plus it made sweet sounds when squeezed and hugged.
Further activities for the children included cupcake decorating and a Guess the Smell game. After posing for photographs, the young bakers departed the Cookeez Makery Scent-sational Bakery with goodie bags and a new oven play set to showcase their newly acquired baking skills back at home.
Moose Toys’ UK marketing manager, Maddi Tiscoe, commented: “We believe the innovation behind Cookeez Makery makes it a category-first product, so we wanted to create an activation that really captured children’s delight at the surprise ‘reveal’ moment when they see there’s a plush in the oven. Our Cookeez Makery Scent-sational Bakery did just that, generating a bank of authentic content which we can use to support our retailer marketing campaigns this season and for Christmas.”
Making it a fantastic value for money toy for this Christmas, the Cookeez Makery plush can be put back in the oven and kids can repeat the baking play pattern again and again.
Cookeez Makery launches at major UK toy retailers from 17th July 2023.
