Schleich’s first-ever standalone pop-up shop is in SouthPark Mall in Charlotte, NC, home to the company’s US headquarters.
Featuring an assortment of 160 different meticulously-detailed Schleich animal figures and playsets with retail prices ranging from $3.99 to $99.99, the shop provides kids and families with a unique play and shopping experience that includes an interactive “Playzone,” where kids can get hands-on with some of Schleich’s best-loved toys. Helping families find their way to the shop are attention-grabbing dino footprint decals strategically placed in the mall.
Once at the shop, visitors will be met with Schleich’s towering 15’ Tyrannosaurus Rex, a giant replica of its T-Rex figurine and a can’t-miss attraction for mallgoers. Further driving store activity are a range of special promotions, including in January, consumers spending more than $25 will receive a free gift.
On the heels of its first pop-up shop at Charlotte’s SouthPark Mall, Schleich plans to expand the programme into malls in other major US cities in 2019. Schleich’s US growth also includes its corporate team; it recently announced the addition of seven sales and marketing professionals as it continues to build the Schleich brand domestically.