Skillmatics appoints raft of sales agents

Published on: 2nd January 2024

Skillmatics is strengthening its sales team in response to the overwhelmingly positive reaction from retailers since launching in November.

Stu Nicholas

Having only launched in Q4 2023, Skillmatics is already attracting major interest from some of the UK’s most progressive retailers. Early sales have exceeded expectations, resulting in the company securing the services of four renowned and respected sales agents covering key areas of the UK and Ireland.

Stu Nicholas – Midlands and North West (

Stu has been in the industry for many years, representing brands such as Gibsons, Flair, Learning Resources and Smart Games. He is well known within the trade.

Damien Leahy, North and Scotland (

Damien has been working in the toy and gift industry for more than 25 years. Representing brands such as Airfix, Revell, Papo, and Tonies as an account manager, key account manager and category manager, Damien was responsible for covering the North of England, Scotland and Ireland.

Ray Nedas – London and South East (

Prior to joining the toy business as Field Sales manager for Flair, Ray worked for children’s arts & crafts companies. In 2005, he set up his own agency, starting off with Flair’s the Gifty Range. He is currently working with independent retailers, garden centres, museums and destination venues.

Ray Nedas

Steven Minford – Republic of Ireland, Northern Ireland and the Isle of Man (

Steven has worked in the toy industry for many years including the family business, working as a toy distributor. Steven has represented brands such as IMC, Flair, Leapfrog, Worlds Apart, Posh Paws and is very well known amongst most retailers across Ireland.

David Kelly, VP Sales & Marketing at Skillmatics, says: “I’ve had the privilege of working with some great brands and people over the last 20 years and its always a big challenge building something from scratch. However, the foundations on which these success stories are built are always dependant on having a brilliantly executed product range and a great sales team to help get our products on shelves. I am delighted to welcome Stu, Damien, Ray and Steven to the team. It’s already apparent that their knowledge and experience makes them a perfect fit for our Skillmatics and Gouda games product portfolios and I am really excited to be working with them.”

He adds: “We offer great SSP’s, great margins, great content and diverse options in terms of marketing and promotions to help drive high level volume sales. Retailers of any size should make a point of catching us at either London or Nuremberg toy fairs to check out these brilliant products.”

Damien Leahy

Skillmatics has a wide range of products across card & board games, pre-school learning aids, puzzles, STEM toys and arts & crafts. Owned by Grasper Global, which is based out of Palo Alto, Dallas and Mumbai, Skillmatics has rapidly established itself as a market leader in five short years, with 7m units sold worldwide. The company is still growing at 100% YoY.

For more information on the Skillmatics range, contact Dave directly on or call 07764 369 245 / 01244 940 200.


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