NEWS

SmartMax introduces My First People and My First Pirates

Published on: 14th July 2023

Two new My First sets will be added to the bestselling SmartMax range and introduce the world of magnetism alongside logical thinking, motor skills development and imaginative play.

SmartMax, the brand behind the award-winning My First pre-school magnetic construction sets, has unveiled two new products in the range. My First People and My First Pirates both have fun characters and engaging play mechanics

The My First People set is suitable for ages 1-5, and pre-schoolers can get creative as they mix and match the funky figurines. The set is bursting with bright colours and friendly faces, encouraging young minds to create a chef, a builder, a gardener, and a firefighter – or their own funny pairing. This enchanting new set will ignite imaginations, as well as help develop hand-eye coordination.

With My First Pirates, the smallest members of the family can see the figures wobble on the deck of the pirate ship or go on a treasure hunt on the desert island. There is a picture story leaflet included so little ones can act out the adventure, encouraging language and communication skills. The metal playbox doubles as a play area and can be used to store everything; with its handy travel case, the set allows little ones to enjoy magnetic play on the go.

The My First range is a bestselling line for the brand, not only introducing young children between the ages of 1-5 to the magical world of magnetism, but also encouraging logical thinking, motor skills and imaginative play from the very beginning. Ideal for the holiday season, both sets are super safe and sure to keep little ones busy for hours as they explore the fun world of magnetism.

Commenting on the launch of the two new SmartMax My First sets, Karen Clarke, UK Brand director for Smart Toys and Games said: “As always, we are so excited to be expanding the My First collection. The range is just so popular, and we are sure the two new additions are going to be a hit, especially as the summer holidays are just around the corner. The new sets offer little ones lots of fun, while teaching them about the world of magnetism.”

SmartMax is an award-winning pre-school magnetic construction system which allows children aged 1+ the chance to explore the world of magnetism in a fun and safe way. The products are safe and durable and made from the highest quality materials, the magnets are incredibly strong and can carry up to 60 times their own weight.

The SmartMax range offers a whole universe of compatible building sets, vehicles and accessories for never ending play. All sets are 100% compatible with one another.

Sales enquiries should be sent to uk@smart.be or call +44 (0)1903 885669.

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