LICENSING NEWS

Smiffys launches licensed toddler and baby dress-up collection

Published on: 23rd August 2018

Postman Pat, Wind in the Willows and Peter Rabbit all feature in the new range.

R H Smith and Sons, the owners of the Smiffys, Fever, and Time4Fun brands, has unveiled a new range of licensed toddler dress-up costumes featuring a selection of characters, including Postman Pat, Bing and TV classic Wind in the Willows. The range will be on sale in time for World Book day 2019.

World Book Day has become a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide. As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for pre-schoolers and school age kids alike.

The new range also includes characters from popular children’s books and pre-school television programmes such as Beatrix Potter’s Peter Rabbit, Roald Dahl and Where’s Wally.

All Smiffys children and toddler costumes exceed the safety standards required by law and comply with EN71 regulations, Nightwear (Flammability) Standards BS 5722 and the BRC code of conduct, where required.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls