Sonic Prime makes global debut

Published on: 15th December 2022

The first season of Netflix’s animated Sonic the Hedgehog series is available to stream from today (15th December).

Sega has announced that Netflix’s animated Sonic the Hedgehog Series, Sonic Prime, co-produced with WildBrain, makes its global debut today (15th December).

The 24-episode first season animated adventure for kids, families and long-time fans draws upon the keystones of the brand and features the ‘Blue Blur’ of video game fame in a high-octane adventure where the fate of a strange new multiverse rests in his gloved hands.

WildBrain CPLG recently appointed PMI as the novelty toy and games consumer products partner for Sonic Prime, in a deal brokered by WildBrain CPLG on behalf of WildBrain and Sega, and by Big Picture Licensing representing PMI.

Following the series debut, an exclusive line of Sonic Prime products from PMI is planned for a multi-territory launch in early 2023. It will include collectibles, mini figures, clip-on plush, stampers, games and more. PMI joins newly signed licensees which include Ravensburger for puzzles and E Plus M for apparel, with more in the pipeline as WildBrain CPLG builds a strong merchandising campaign across key categories.

The Sonic Prime launch builds on the momentum generated by the franchise over recent years, with the brand’s 30th anniversary celebrated in 2021, as well as the launch of two successful feature films from Paramount Pictures and Sega, which have grossed over $720m worldwide to date, plus the recent announcement of a third feature slated for release in 2024. Additionally, Paramount and Sega are developing the first ever original live action Sonic series for Paramount+.


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