At the leading international trade fair Spielwarenmesse, which takes place from 30th January to 3rd February, the key themes of the coming year will once again be on show.
The Spielwarenmesse NewProduct gallery spotlights the latest toy launches
Innovations, inspiration and market expertise: Spielwarenmesse offers them all by providing a perfect overview of the sector.
During the show, trade visitors can expect to find all manner of inspiration for their own individual range selections at the popular Spielwarenmesse Specials zone. Alongside familiar special areas – the Insights-X Area, New Product Gallery, StartupArea and Toy Business Forum – two new areas are ready for launch in 2024: the LicenseLounge and an action area featuring product presentations within the Model Railways and Model Construction area. The Toys Go Green zone also makes its return.
The theme-related special areas bring product ideas to life and provide opportunities for discovery, explains Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG.
“As an international trade fair, we aim to give the trade access to selected topics in concentrated form and flag up market opportunities,” Christian says. “Toys go Green in Hall 2, for example, will be focusing again on sustainable toys. In the case of both the New Product Gallery and the StartupArea, the name says it all, with German and international businesses presenting their product innovations for tomorrow in Hall 3A. The nominees and winners of the ToyAward will be on display here, too. Meanwhile, in Hall 4 the Insights-X Area – named after the eponymous trade fair – will be showing products and information relating to the stationery sector and the field of back-to-school products. In the Model Railways and Model Construction section, a new ‘Special’ action area and presentation of innovations will be springing up in Hall 7A, allowing everyone to experience the products in action.”
Licensed toys have become a major focus for Spielwarenmesse 2024. A meeting point for those interested in the field of licensing, the new LicenseLounge in Hall 12 offers attendees a networking area and plays host to LicenseTalks: the latest in licensing expertise and the opportunity to talk to experts.
The Toy Business Forum in Hall 3A, meanwhile, is the perfect place to see presentations by top speakers featuring the latest retail knowledge. On the programme are profit-enhancing presentations covering current issues in retail: trend developments in toys, sustainability, artificial intelligence and digitalisation.
‘Services for Trade and Industry’ will be present in Hall 7, with suppliers of marketing services, packaging, cash and commerce systems, as well as testing institutes, all exhibiting their latest ideas and service offerings.
