Spielwarenmesse reveals new features for the PressPreview

Published on: 20th December 2018

The PressPreview will include exclusive product presentations and Speed Interviews with exhibitors.

The PressPreview at the Spielwarenmesse (30th January to 3rd February 2019) gives international journalists, bloggers and top buyers the opportunity to be among the first to view and experience product premieres and highlights. The event, which traditionally takes place at NCC Ost the day before the trade fair officially opens, is organised by Spielwarenmesse eG.

On Tuesday 29th January, the PressPreview will kick off at 8.55am with an entertaining musical spectacle in the Glass Gallery by the Press Center. Immediately after, the participating companies will all meet on the same floor for a group photo in front of the photo wall with Ernst Kick, CEO Spielwarenmesse eG. Back at their stands, the exhibitors will then present their products for maximum media effect. The show is supported by a variety of different promotions for trying out products, as well as by child models, celebrities and show-floor performers.

Big players in the German toy industry, such as Bruder, Fischertechnik, Kosmos, Ravensburger, Schmidt Spiele, Sieper and Simba Dickie Group, are turning out in force alongside international counterparts such as Hape, Silverlit and Stadlbauer, plus numerous start-ups. Nickelodeon and Jazwares are joining forces with TV chef Alexander Herrmann, actor Christian Tramitz and YouTuber Freshtorge to announce the launch of Rise of the Teenage Mutant Ninja Turtles in Germany, Austria and Switzerland.

In addition, the Spielwarenmesse is bringing to life the three latest trends – Ready, Steady, Play!, The WOW Effect and Toys 4 Kidults – with the help of corresponding products, while the nominees for the five ToyAwards categories are edging into the spotlight of the PressPreview for the first time.

The all-new Speed Interviews are among the new features of the PressPreview. In short time slots, company owners and marketing directors can present their innovations to media representatives who are new to the industry. During the PressPreview, separate rooms will be set aside for these exclusive presentations and their selected participants. Journalists and bloggers interested in taking part are requested to register in advance of the event at


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