Spin Master inks global toy agreement with Paramount Consumer Products for Dora, an upcoming, all-new animated Paramount+ original pre-school series.
Spin Master has announced it has been awarded the global toy licence for Paramount+ original Dora, an upcoming all-new pre-school series that marks the return of the groundbreaking Latina heroine and the newest property in Nickelodeon’s award-winning Dora the Explorer franchise. Spin Master’s diverse toy collection, expected to launch in autumn 2024, will include figures, dolls, play sets, vehicles, plush, role-play, games and puzzles inspired by Dora, her companion Boots and other beloved characters and locales they explore.
Produced by Nickelodeon Animation, Dora is an all-new CG-animated pre-school series featuring the beloved characters from the iconic series and set to stream exclusively on Paramount+ in spring 2024 in the US. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.
“We’re focused on being a leader in the pre-school play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” said Max Rangel, Spin Master’s global president and CEO. “We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of pre-schoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations and inspire new play experiences.”
“We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life,” said Pam Kaufman, president and CEO, International Markets, Global Consumer Products & Experiences, Paramount. “Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”
Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon. The content is seen in 144 markets and is translated into 23 languages. The series has received countless awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Parents’ Choice, the Television Critics Association Award, and has received several Daytime Emmy nominations. Dora the Explorer is created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.
