Spring Fair organisers hail successful show

Published on: 11th February 2022

After four days of the show this week, the Spring Fair team has been pleased to receive positive feedback from both visitors and exhibitors.

Julie Driscoll, divisional managing director, Spring Fair & Moda, commented: “It’s been a truly extraordinary four days at Spring Fair, we’re so pleased to be able to report on such overwhelming success stories and hear the brilliant feedback from our visitors and exhibitors.”

The Spring Fair organisers report a return in buyer confidence and say the buzz, enthusiasm and energy throughout the show has been backed up by reports of huge volumes of orders and the average order values going up.

Buyers including John Lewis, Morleys, Fenwick, National Trust, V&A, Merlin Entertainment, Tesco, Sainsbury, Argos, B&Q, Waterstones, Hobbycraft and Matalan, as well as those from garden centres such as Squires, Notcutts, Dobbies, Blue Diamond, British Garden Centres and Barton Grange attended.

A representative from Ty UK said: “Spring Fair has been really, really good; from the very start on Sunday through to the end of the show, it has been non-stop. We are so pleased to be here.”

“Backed up by our 72-year heritage and experience, Spring Fair continues to look forward, to listen to and understand the marketplace, to evolve and innovate, to strive to deliver the ultimate buying experience and the best return on investment for our exhibitors,” added Julie. “Despite the two-year break, the team haven’t stood still. We have invested in our people and in new products such as Curated Meetings to ensure we not only have our finger on the pulse of what our customers and the retail industry needs, but also to continually think ahead to the future to create the new ways of doing business.”

Curated Meetings continued to offer hundreds of focused face-to-face meetings, leading to new partnerships and connections. Peter Allinson, director, Whirligig Toys, said: “Curated Meetings is great for meeting new suppliers and contacts in a little more depth than you have going around the stands. When I did the trial at Autumn Fair I met three new suppliers I’ve now been working with full time. I saw a product I wasn’t expecting to like, heard the story behind it, learned how it had been made, saw how they can relate to me and made an order.”

Autumn Fair will take place from 4th – 7th September 2022 at NEC Birmingham. Visit for more details.



The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line