The August issue of Toy World is out now

Published on: 1st August 2023

A new issue of the industry’s favourite, regular monthly title is out now, in print and online. Find out what the August Toy World has in store below.

This month’s issue highlights a host of new lines to get excited about for autumn winter; in addition to our coverage of the latest news and new products, we shine a spotlight on some of the most enduring product categories, including Soft Toys, Wooden Toys and STEM / Educational.

Toy World also previews the forthcoming Autumn Fair and there are some fascinating articles addressing key talking points from the market, including the BTHA’s concerns over super absorbent polymers being used in products that are destined to be played with by kids (i.e. blasters) and a heartfelt plea from Midco’s Dave Middleton to suppliers, asking for independent retailers to be given a fair crack of the whip when it comes to product launches. There are also Viewpoint columns from Havas’ Tristan Brooks and Toikido’s Andrew Matjaszek.

There’s all the latest news and Industry Moves from both the toy and licensing industries, plus regular columns from Gen Media, Circana. We catch up with this month’s featured retailers in our August Talking Shop.

Find out more about the work of Asha Bhalsod and team in our exclusive Etopia Company Profile; Heather Corbett tells all about the Jazwares’ latest plush developments; Brainstorm updates us on its distribution brand, Aqua Dragons; we sit down with Jonathan Dunnett of field marketing agency, Splatter Group; Jeremy Winburn has the latest developments at Hunter Price and Kerry Delaney shares how working with Rhenus Logistics can benefit toy companies.

Plus, the very latest new releases fill our Fresh pages, and of course everything is rounded off with the popular Allegedly column.

You can read the August edition of Toy World here.

We’re very much looking forward to our 12th birthday (September) edition next month, which is already shaping up to be an absolute belter. See you then as we celebrate 12 years of keeping the toy community up to date with everything happening in this fascinating, fast-moving, ever-evolving market. More info here.

For advertising enquiries, contact Mark Austin by phoning 07710 532952 or emailing

For editorial enquiries, contact Rachael Simpson-Jones on or Marianna Casal on


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