Toy World is proud to bring you its latest bumper issue which marks 12 years since Toy World first launched – Happy Birthday to us!
Welcome to the 12th birthday issue of Toy World. With the festive season rapidly approaching, in the September issue we take a deep dive into the marketing activity which toy companies will be putting behind their key launches this year. Additional columns by Generation Media, KidsKnowBest and Precise TV explore how to maximise the current marketing mix.
There’s a special feature on the Pocket Money and Collectibles category, showcasing a host of new products hitting shelves this autumn winter. Other articles cover topics as varied and eclectic as the Hollywood Actors and Writers’ strike, Amazon’s purge of distributors and The Great Toy Fair Debate, while Rick Derr’s Letter from America tells us how he’s become a Certified Play Expert.
Toy World took part in an exclusive retail tour around London with the Mattel team to look at the amazing activations for Barbie across stores of every shape and size. An exclusive interview with the Toy Association’s president and CEO Steve Pasierb, ahead of the inaugural New York Toy Fair to be held in its new timeslot at the end of September, offers some frank answers to the questions everyone is asking.
We also caught up with the team at new company Xplore Distribution, who X-plained how their business is shaping up.
The industry’s favourite, regular monthly title also brings you all the latest news and Industry Moves from both the toy and licensing industries, plus our regular column from Circana. We catch up with this month’s featured retailers in our September Talking Shop.
The very latest new releases fill our Fresh pages, and of course everything is rounded off with the popular Allegedly column.
You can read the September edition of Toy World here.
Alongside the main issue, we are once again delighted to bring you our standalone Games & Puzzles supplement, the only one of its kind in the world. Click here for 84 pages dedicated to this enduringly popular category.