The Toy Trust has unveiled its 2024 fundraising campaign, Midsummer Mayhem, with new ways to get involved this year.

Building on 2023’s very successful May Mayhem fundraiser, The Toy Trust has unveiled plans for its big fundraising initiative for 2024.

Taking place across the months of May, June and July 2024, under the banner of Midsummer Mayhem, the challenge invites members of the toy industry to collectively carry out any form of fundraising that they wish, from anywhere in the UK. The initiative has the possibility of continuation later into the year to allow for even more people to get involved.

Activities can be chosen by companies and individuals, with a range of fundraising ideas to help get teams started here.

The Toy Trust has partnered with Run For Charity, who has helped secure places in a range of popular and unique challenge events this year. Activities include the Colchester Stampede 10k, The Peak District Trek Challenge, Run Alton Towers or Thorpe theme park. All information on available events can be viewed on the Toy Trust website here.

Midsummer Mayhem is designed to include all from within the toy industry, with non-physical challenges as part of the summer of fundraising. The Toy Trust is encouraging people to get involved in any way that they can to help raise money for the many disadvantaged and disabled children in need they support throughout the year.

The event is free of charge to join, simply register on the Toy Trust’s event page. The event will aim to raise as much as possible for the Toy Trust, whilst encouraging the industry to have great fun at the same time.

For queries on the event, please contact Matt Jones by email at Matt@btha.co.uk.