Brand partners with the UK’s 4th busiest train station for a 4-week campaign promoting free station WiFi in April.
The campaign will see Thomas on the big screen, featuring on electronic billboards and directing travelling families to the WiFi’s portal and interactive Mattel Kids Zone. The portal features video content, books and quizzes, helping to keep children entertained during the holidays, and the Day Out With Thomas experience will also be promoted.
Thomas & Friends will return to the portal with the new trailer for the summer film Big World! Big Adventures! The Movie, which takes over the home page for one week from 28th May. The campaigns will also feature on the portal at Euston Station.