University Games held a Sales conference dedicated to The Learning Journey division, designed to provide support for retailers and establish the brand in the UK market. 

University Games

As the new The Learning Journey range hits shelves this month, University Games’ Sales team is ready to provide its retailers with top-tier support and all the insights they need to make this range a huge success.

The Learning Journey, now a division of University Games, has been designing and manufacturing children’s interactive educational products for over 30 years and offers a range of high-quality, award-winning educational toys, games and puzzles, helping children prepare for school and beyond.

In order to provide the highest level of support for retailers and establish the brand in the UK market, University Games held a two-day Sales conference dedicated to The Learning Journey. The sales team were welcomed to an immersive Learning Journey experience with banners, balloons and examples of in-store displays, followed by Learning Journey cupcakes as well as a personalised Learning Journey notebook and stationery.

The team experienced hands-on product training, as well as learning about the history of the new division, and discussed the values of good educational toys, games and puzzles. A Learning Journey Raffle also ensured each team member had the chance to become a product expert on one of the key Learning Journey lines.

Marketing director, Gemma Lewington, unveiled the widespread and mass market marketing campaigns the business has planned to support both consumer and trade marketing. “It is very important that the team who works closest with our retailers really understands the benefits and full potential of this exciting range, as well as what we are doing at a brand and product level, and what exciting in-store and online support we can offer our retailers,” said Gemma.

The Sales meeting concluded with discussions on innovative in-store executions and how the team can support Learning Journey VIP customers with demo days, as well as other in-store and online support.

For further information on The Learning Journey range or to arrange a visit from a University Games’ area Sales manager, interested parties can contact sales@ugames.uk.com or phone 0207 254 0100.

University Games Team