With over 25 years of experience in business transformation and sales growth, Tim Mulhall joins the designer, manufacturer and distributor of costumes and accessories to head up the UK organisation.

Tim Mulhall

Rubies Masquerade Co. UK has announced the appointment of Tim Mulhall, previously of Hornby Hobbies, as its new chief executive officer from 1st August.

Tim’s extensive, multifaceted experience in design, manufacturing, marketing, sales, B2B and B2C channels means he lends himself perfectly to the role of chief executive, where he will be responsible for the company’s administration and broader sales and operations strategy. Tim will be working alongside the Rubies Pan EU leadership group to continue expansion across markets.

In his previous role as chief operating officer of Hornby Hobbies, Tim achieved 400% growth within the Hornby International business units over four years and was one of the leaders responsible for reviving the company. On top of this, Hornby won Chamber of Commerce Exporter of the Year in 2022 and was shortlisted for the Queens Award for Enterprise. Historically, Tim has extensive experience in strategic sales development at national companies including Oxford Diecast.

Tim  managed the Overseas and UK/Export businesses within Hornby to grow sales, profits and increase global market share, restructuring teams, relaunching e-commerce and bringing on board new licences for the company. He is also on the management board of the British Toy and Hobby Association.

Pete Warton, executive director at Rubies, commented: “Tim’s comprehensive consumer products experience and business acumen in the areas of Finance, Administration, Sales and Operations will come to the fore as we establish a very exciting next chapter here in the UK for Rubies. Add to that Tim’s passion for the toy industry and licensing, and we couldn’t be happier to welcome him onboard.”

Tim added: “I am delighted and honoured to be invited to lead Rubies UK on the next stage of its growth. I’m excited to be joining a strong and resourceful leadership team both here in the UK and across the entire Rubies organisation. We have exciting times ahead.”