NEWS

Toy Trust launches Around the World in 80 Hours

Published on: 15th April 2021

The fundraising event in June will see the toy industry attempting to circumnavigate the globe in 80 hours by any non-motorised means.

The Toy Trust is excited to share a brand-new initiative for 2021 – Around the World in 80 Hours. Starting at 9am on Friday 11th June 2021, the fundraising event will see the toy industry take part, by any non-motorised means, in attempting to circumnavigate the globe in 80 hours. This amounts to a massive 40,075km.

The event will be hosted on popular exercise tracking app Strava. The event is free of charge to join.

The industry is encouraged to use its creativity and initiative in getting involved with fancy-dress or unusual means of transport (no motors allowed), for example on tandem bike or by horseback. Traditional methods including walking, running, cycling and swimming are also encouraged. All ideas for completing the task are welcomed and participants can complete distances by a mixture of disciplines over the 80-hour period.

The Toy Trust event will be in support of two fantastic UK based children’s charities which provide essential mobility to children who would otherwise not have access due to long NHS waiting lists.  These well run and inspiring charities are myAFK and Handclapped Children’s Action Group (HCAG).

All funds raised through the event will be used to purchase bespoke mobility equipment for special children and young people who need it most and will include specialised trikes, bikes, wheelchairs and walking aids as well as other important mobility apparatus for deserving children.

You can read more about the amazing work of myAFK here and of Handicapped Children’s Action Group (HCAG) here.

The Toy Trust is looking for as many people as possible to get involved in this unique event and you can sign up here. Once registered you will be emailed a link to join the Strava event group.

Participants are encouraged to set up an individual or team fundraising page via the Toy Trust’s Around the World in 80 Hours campaign here – simply click on ‘start fundraising’.

The event will be open to sponsors who wish to show their support. Sponsors will receive a range of elements in return, including association with the Toy Trust charity event hosted on Strava and a company logo on all event advertising and promotion as well as other inclusions. The Toy Trust is keen to hear from companies or brands who may wish to get involved in Around the World in 80 Hours event sponsorship and can discuss creating a bespoke package for sponsors if this of interest.

Please contact Matt@btha.co.uk to find out more.

 

RECENT ARTICLES

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category