The Toy Trust Media Auction offers airtime, digital and printed media slots generously donated by leading TV channels, digital media and trade journals.

The annual Toy Trust Media Auction has been hailed a huge success, and in a unique and special year celebrating its 50th anniversary, Playmobil placed the winning bid on all available items, a move which raised £100,000 for the Toy Trust.

The auction sees airtime, digital and printed media slots generously donated by leading TV channels, digital media and trade journals, adding valuable items resulting in more than £100,000 of media space to bid for.

The Media Auction was live throughout Toy Fair, with final bids being placed via auction boards which remained on display in the BTHA Members’ Lounge on the Upper Gallery of Olympia.

Toy Trust Committee chairman, Christine Nicholls, said: “We are truly bowled over by Playmobil’s generosity in placing the winning bids on all our available items. This is a special anniversary year for Playmobil, and a unique and wonderful result for the Toy Trust. The Media Auction remains an important fundraising event for the charity and this year’s success will help get our 2024 fundraising off to a fantastic start. I’d like to thank my industry colleagues for their generous bids and of course a special thank you to Playmobil for placing a winning bid on all items in their 50th anniversary year.”

“Our thanks must also go to the Toy Trust’s generous media partners for their continued support, as well as Havas Entertainment’s Matt Smith and with special thanks to Jeff Taylor for their hard work and dedication in securing media items. The success of the event will help us in our quest to continue to support UK based children’s charities this year.”

Details of the winning bids can be viewed here.