ToyAward winners announced at Spielwarenmesse to outstanding product innovations

Published on: 1st February 2024

Prizes have been awarded at Spielwarenmesse in six categories to finalists who received their awards on the ToyAward stand in Hall 3A.

A creative play idea, great potential for success and high production quality are all brought together in the six new products that were honoured with a coveted ToyAward on day two of the Spielwarenmesse.

In the Baby & Infant category, the winner was Haba with Basic Building Blocks – Multicolored. First place in the Pre-School section went to the building game Stix from Oppi, while Franckh-Kosmos took the award for the SchoolKids segment with Adventure Puzzle – The Light in the Magic Forest. In the Teenager & Adults section, the winners were the miniature games Tetris & Pac Man Arcade in a Tin from Fizz Creations. Hoppstar were triumphant in the Startup category with Artist, and in the Sustainability section, the award went to Feber Recycle Eco House from Famosa by Giochi Preziosi.

“The ToyAward represents an important seal of quality for toys among both retailers and consumers,” explained Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG. The ToyAward Special in Hall 3A has the award-winning and nominated innovations on display in a one compact space.

A 13-member international jury of experts selected the winners from the 524 submissions. All the winning products impressed the jurors with their safety, potential for commercial success, play enjoyment, originality, production and quality, and with the comprehensibility of the product concept.

Speaking of the winner of the Baby & Infant (0-3 years)category, the jury praised the Basic Building Blocks – Multicolored, from Haba. ”What was striking was the high quality and strong colours of the building blocks,” commented jury members.

In the Pre-School (3-6 years) category, the jury said: “The mix of wooden and silicon elements (of Stix, from Oppi), their different shapes and the subdued modern colouring leave a strong impression.”

The jurors draw attention “in particular to the innovative approach and the brilliant combination of book, interactive game and jigsaw puzzle,” for the Adventure Puzzle – The Light in the Enchanted Forest, Franckh-Kosmos, which was triumphant in the SchoolKids (6-10 years) category, and praised the Tetris & Pac Man Arcade in a Tin, from Fizz Creations in the Teenager & Adults (10 years and older) category, where it said: “the retro thinking is entirely on trend.”

In the Startup category, the Artist instant camera from Hoppstar was victorious. “The camera not only promotes fine motor skills, but above all the creativity of children”, commented the jury, which also praised the winner of the Sustainability category, the Feber Recycle Eco House, from Famosa by Giochi Preziosi. “This product takes a wide-ranging educational approach and is superbly produced,” they said.

Further information on the awards and members of the jury can be found at


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