Winning Moves has released a new, regional-based Monopoly exclusively with Toymaster member, Toys and Games of Worcester.
The game launch was on Saturday 18th November, with the mayor, Worcester City FC, Worcester News and competition prize winners amongst the attendees.
“Each year we’re asked for Monopoly: Worcester Edition, but last year there seemed to be a large increase in requests,” explained Tim Evans, owner of Toys and Games of Worcester. “The publicity, word of mouth and recognition the business gets from such a high profile product and launch in the Worcester area cannot be underestimated, especially at Christmas. It’s a legacy moment for us, and for what still is a small family business.”
Tim continued: “We were really pleased with the pre-orders we took, just short of 200 units, driven by our social media and instore promotion. Launch weekend was excellent, and we sold another 200, with sales continuing on Sunday and Monday. We’re looking forward to ongoing strong sales heading into Christmas.”
Kieran McNamara, head of UK sales at Winning Moves, added: “We are delighted to continue our support for the independent toy channel by truly working together with retailers on both time to market and full exclusive opportunities. Tim and the team at Toymaster Toys and Games of Worcester have had a direct hand in how the product looks and is presented to both local residents and fans of this historic city, and we couldn’t be happier with how it has turned out.”
Local customers have the opportunity to visit Toys and Games of Worcester at the upcoming Victorian Fayre November 30th – December 3rd, to purchase their own copy.
For more information, reach out to email@example.com.