United Wheels partners with Moons toy shop to offer dedicated branded bike store

Published on: 2nd October 2023

The partnership has resulted in a dedicated branded space for displaying Huffy bikes alongside training, a large window display and an area to try the bikes out.

In August, after trading for over 50 years on the High street, Moons Toy Store, previously Newmarket Toy Shop, moved a short distance to a larger premises. With the new premises came an increase in space and an opportunity to have a dedicated bike department.

Moons settled on partnering with Huffy not only because of the quality of the bikes on offer, Disney licences and retail support but also being able to offer scooters, ride-ons and green machines.

The partnership has seen an amazing instore install from Huffy which includes dedicated branded space for displaying bikes, height chart to help guide consumers on their bike choice, dedicated training, large window display and an area to try the bikes out. A gallery of the new installation can be seen below.

Paul Bulger, UK Sales manager at United Wheels, commented: “When we had the opportunity to partner with Moons we jumped at the chance. Independent toy shops like Moons and other Toymaster members are perfect to showcase Huffy and Disney bikes within their stores. With an expertise and customer dedication found in store, it made perfect sense to have Moons as an ambassador for United Wheels.”

With Christmas round the corner the Huffy area was installed in September. Glenn McGrath, Marketing manager at Huffy explained the challenge they faced to get installation completed on time: “We wanted to make sure that the installation looked fantastic and in line with how amazing the Moons store looked.”

He added: “We had a lot of back and forth with the installers, Moons and Disney to make sure we were all aligned, but once we were there we were very keen to make sure we had everything in place for the last few months of the year. Trends come and go but the one constant over the decades is the little girl or boy wanting a bike for Christmas and their Birthday. Something we don’t see changing for a very long time.”

United Wheels is open to any discussions for instore opportunities. To get in touch contact Paul Bulger or Glenn McGrath ( or


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