University Games has unveiled a range of more than 40 Learning Journey lines at the London Toy Fair, which will be available from early spring.
The range focuses on the key learning ages and stages from baby, pre-school, through to 12 years old, offering plenty of fun combined with valuable learning for inquisitive young minds.
The Learning Journey has been designing and manufacturing children’s interactive educational products for more than 30 years. Following the recent global acquisition The Learning Journey is now a division of University Games, offering a range of high-quality, award-winning educational toys, games and puzzles, helping children prepare for school and beyond. The Learning Journey prides itself in encouraging learning and developing confidence in children three months to 12 years, all while they have fun.
The range includes Electronic Learning and Sensory Toys designed with fun and development in mind, perfect for little hands and minds to explore and develop. The Learning Journey Puzzles offer a wide range of beautifully designed puzzles perfect for challenging little minds. The Educational Games range is a must have for any 2-6 year old, encouraging matching, memory, reading and counting skills. The Constructive Play range allows children to build while getting hands-on experience with STEAM.
Mark Jones, sales director for University Games and Lagoon Games, said: “We see this as a fantastic opportunity as The Learning Journey perfectly complements our existing ranges. We are able to continue to develop within categories we are already market leaders in, including Pre-school and Children’s puzzles and games, while growing into new cross-over categories that feature Pre-school electronic learning and construction toys. With our independent sales team calling on a wide range of retailers, it gives us a unique opportunity to become a one-stop-shop for retailers’ needs for products designed for children aged three months right up to 12 years. With over 40 products being added to the University Games range for 2024, The Learning Journey will ensure we are a destination for all retailers looking for early learning, games and puzzles.“
The company’s complete 2024 range for The Learning Journey can be seen on display at Toy Fair and Spring Fair, along with University Games and Lagoon’s entire 2024 catalogue of games, puzzles and gifts, perfect for pre-schoolers through to adults, and for the whole family.