Visitor registration for Toy Fair 2024 now open!

Published on: 26th September 2023

Taking place between the 23rd-25th January at Olympia London, Toy Fair 2024 will celebrate its 70th anniversary with a sold-out floorplan and extended footprint.

Visitor registration is now open for Toy Fair 2024; an unrivalled opportunity to forge new business and build on existing relationships. This will be the first opportunity of the year in the UK for visitors to see thousands of new product launches in person across a vast range of categories including licensed toys, construction toys, board games & puzzles, tech toys, plush, arts & crafts, plus many more.

Visitors will also be privy to the hottest new trends and themes for the year ahead, as well as have access to exclusive on-site retail offers. Attendees from any of the past three Toy Fairs will start receiving Smart Links to their existing profile from today (26th September), to make reapplying easier.

For a preview of what to expect, highlights from the 2023 Toy Fair can be viewed here.

Toy Fair 2024 is the perfect opportunity for buyers, retailers, licensors, inventors, designers, media, influencers, educationalists and the wider industry, to meet face to face with more than 250 exhibiting companies across the Grand, National and Upper West Halls.

Exhibitors at Toy Fair 2024 will include, Tomy, HTI, Spin Master, Funrise, Lego, Character Options, Funko, Hasbro, KAP Toys, Jazwares, Vivid Goliath, Tonies and Skillmatics, among many others.

As well as the renowned big players, visitors will also be able to meet with smaller and start-up companies, some first-time exhibitors, displaying exciting talent and innovation. These companies can be found peppered around the show floor, but many are based in the famous Greenhouse Area located in the Grand Hall.

To view the full floor plan and Exhibitor list click here.

Jessica D’Arcy, junior Brand manager of exhibitor Tonies, said: “Toy Fair allows Tonies to meet both our existing retail partners and develop new relationships, whilst also allowing us to check out all the brilliant work from other brands. As Tonies has grown, our stand for 2024 needed to grow too. We’re really looking forward to January to show everyone what we’re working on and what’s coming next year.”

As well as showcasing a huge range of products of the present and future, there will also be subtle nods of nostalgia dispersed throughout Toy Fair to pay tribute to the show’s 70th anniversary and its extensive list of exhibitors who have launched iconic toys over the years.

Majen Immink, director of Toy Fair, commented: “With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show. To have reached our 70th Toy Fair is an amazing achievement, one which wouldn’t have been possible without the continued support from both our visitors and exhibitors, which we are incredibly grateful for.”

Brian Simpson, Commercial director of Toytown, added: “The three days we visit London Toy Fair each year are among the most important days of our calendar year. The amount of information, products & networking that we are able to do in such a short period of time is unparalleled, and it is a brilliant, action-packed bundle of craic and business which ensures we are up to speed with the very best of what is going to be on our shelves for the coming year.”

Press Day will take place on the opening day and Influencer Day on the third day of business. Toy Fair will be open 09:00-18:00 on Tuesday 23rd and Wednesday 24th January and 09:00-16:30 on Thursday 25th January. Toy Fair is a trade show and does not permit members of the public or children between the ages of 5 and 16 (unless they are fully licensed to work and registered with the Toy Fair Press team).

To register, click here and for visitor queries, contact 0845 868 5820.

Team Toy World is looking forward to the show, and can be found on Stand B23. See you there!




Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail

Lois Stewart joins the Plus-Plus team

Xplore Distribution welcomes Kevin Griffiths

Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year