Communications agency Popcorn has been onboarded by Vivid Goliath the manage the company’s activations across Toys, Games and Crayola.

Vivid Goliath, the company behind Sky Dancers, Sequence, Animagic, Recyclings, The Floor is Lava and much more, has appointed creative comms agency Popcorn to manage its brand activations going forward.

Popcorn’s strategy will be to create inspiring narratives and consumer campaigns to heighten brand awareness across a variety of categories for Vivid Goliath, with a focus on new brands for Infants, such as Jelly Blox, the magical micro play set range Secret Findeez and Tasty Tinies, which lets kids bake up a storm. This will be in addition to a host of new games which all enjoyed their debut at London Toy Fair last month.

The agency kicked off 2024 activity with Crayola to promote Creativity Week, a week in January providing free educational resources, lesson plans and materials for teachers to help inspire imagination and creativity in classrooms across the country.

Emma Weber, senior Marketing and Licensing director at Vivid Goliath, said: “We are delighted to have partnered with Popcorn to continue to raise awareness of the fantastic range of products on offer across all our various brands. We have a wide portfolio designed to suit all ages and play patterns and Popcorn is well placed to help us tap into all the current trends to support our brand priorities. Our recently launched Toy & Games ranges for autumn/winter 2024 had a fantastic reaction from retailers at Toy Fair and allow for creative and inspiring campaigns that we know Popcorn is a master at producing.”

Sara Howard, managing director at Popcorn, said: “We were fortunate to work with Crayola last year for our inspired collaboration and Mini campaign ‘Mini Minds…with Crayola’, encouraging children to design the ‘car of the future’. Demonstrating our creativity and results driven approach first hand, we are thrilled to officially welcome Vivid Goliath to our fantastic roster of clients. Synonymous with fun and creativity, it’s set to be a colourful and dynamic year ahead, delivering cut-through comms across the breadth of the company’s brands.”