Whirligig Toys expands with two new stores

Published on: 8th August 2023

The specialist ‘make and do’ retailer now has six stores in its portfolio as well as a revamped online store, with its new locations set to bolster Whirligig’s success. 

Whirligig Toys’ founder Peter Allinson

Whirligig Toys is to open two new branches of its creative toyshop this year, building its presence in the South East with new shops in Worthing and Horsham. This brings the total to six shops alongside a newly revamped online shop.

Whirligig has always focused on ‘things to make and do’, stocking a wide range of creative toys that engage children and seeking out lesser known toy manufacturers and more distinct ranges over licenced and branded goods. Now in its 11th year, the retailer says it felt ready expand by taking on two additional shop units, both in towns where there is a good level of independent trading.

Whirligig will continue to specialise in the creative side of play and is excited about bringing its ranges to a new audience.

Founded by former primary school teacher, Peter Allinson, in 2012, Whirligig has always gone its own way and found a different path in the toy industry. Peter said: “This is an exciting growth period for the company and we are delighted to be in a strong position to take advantage of this opportunity.”

The Worthing branch of Whirligig is set to open on Saturday 19th August at 29 Warwick Street, Worthing, BN11 3DQ, with the new branch in the centre of Horsham, West Sussex, due to open in September.


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