Jeff will be tasked with growing Wilton Bradley’s sales across the US and Canada, and brings a wealth of industry experience to the role.

Wilton Bradley has announced the appointment of Jeff Goldstein as country manager responsible for growth across the US and Canada.  Jeff, who will be based in New Jersey, brings a wealth of toy industry experience to Wilton Bradley having previously held senior sales positions with  Hasbro, Ohio Art and, more recently, Kid Station Toys.

Commenting on his new role, Jeff said: “I am excited and honoured  to have joined Wilton Bradley. The chance to be part of the team to drive sales, in the US and Canada, for such a successful and respected organisation made this an incredibly attractive opportunity. The variety of existing brands, coupled with new proprietary products, opens up a wide range of distribution channels for significant sustainable growth.

He added: “The team at Wilton Bradley has been so very welcoming and professional and has lived up to its stellar advanced billing. Our colleagues in the UK and Hong Kong continue to work diligently to offer the best in customer service. It is great to be here at such an exciting and ambitious time, and to be able to offer customers the chance to benefit from existing Wilton Bradley brands as well as our extensive design and manufacturing capabilities.”

Laetitia Westerman, head of international sales at Wilton Bradley, commented: “We’re absolutely delighted to welcome Jeff as a key member of the Wilton Bradley team. His insight and experience are invaluable, and he joins a dynamic team which continues to drive Wilton Bradley’s international growth and presence in going forward as a force within the industry.”