The annual Loved by Parents awards recognise best-in-class products across a number of categories including a wide variety of toys. 

A number of toy companies have been celebrating in recent days following the announcement of the annual Loved by Parents award winners, a list of which can be found below.

Widely considered a leading accolade by those who receive them, the awards are decided by parent testers who put all products through their paces before deciding on the winners.

MGA Entertainment and Zapf Creation were particularly delighted, with 10 awards between them, across nine different categories, for L.O.L. Surprise!, Little Tikes and Baby born.

Sara Taylor, managing director at MGA Entertainment UK & Ireland, said: “This year has already seen a host of award wins across our MGA Entertainment and Zapf Creation portfolios – including ten wins at the Loved By Children Awards in April. We are delighted that the innovation and creativity of our brands has been recognised and awarded across a variety of categories – and we’re very excited for what the rest of the year has in store.”

Other toy companies celebrating include Tonies, Playmobil, Mookie, Golden Bear, Micro Scooters and Connetix.

The winners in the toy (“Playtime”) categories are:

Best Doll

• L.O.L. Surprise! Sunshine Makeover O.M.G. Fashion doll – Platinum

Best Soft Toy

• Baby Born Bear – Platinum

Best Pre School Toy

• Toniebox – Platinum
• Tp active-tots pikler style wooden climbing triangle & slide – Platinum
• Connetix 202 Piece Pastel Mega Pack – Gold

Best Toddler Toy

• Mookie Scuttlebug – Platinum
• Tp active-tots pikler style wooden climbing triangle & slide – Gold
• Little Tikes Fountain Factory Water Table – Silver

Best Educational Toy

• Faba Starter Set – Platinum
• Playmobil 71202 City Life Ambulance with Lights and Sound – Gold
• Connetix 202 Piece Pastel Mega Pack – Silver

Best Activity Toy 1-3 yrs

• Chelston Bikes Minidutch Balance bike – Platinum,
• Tp active-tots pikler style wooden climbing triangle & slide – Silver
• Mookie Scuttlebug – Gold

Best Activity Toy 3-6yrs

• Little Tikes Fountain Factory Water Table – Platinum

Best Outdoor Toy 3-6 yrs

• Yvolution Twista Skates – Platinum
• Little Tikes Fountain Factory Water Table – Gold
• Yvolution Dynamo – Silver

Best Outdoor Toy 7+

• Yvolution Y Fliker Pro – Platinum

Best Interactive Toy 3-6 yrs

• Faba Starter Set – Platinum
• Curlimals – Bo Bunny – Gold

Best Interactive Toy 6+

• L.O.L. Surprise! Sunshine Makeover Big Surprise – Platinum

Best Toy Design

• GLTC Meadow View 360° Children’s Doll House & Garden – Platinum
• L.O.L. Surprise! Sunshine Makeover O.M.G. Fashion doll – Gold
• Yvolution Y Fliker Pro – Silver

Best Ride On 1-3 yrs

• Micro Scooters Mini Micro 4 in 1 Mini to Grow Scooter – Platinum
• Chelston Bikes Minidutch Balance bike – Gold
• Mookie Scuttlebug – Silver

Best Ride On 3-6 yrs

• Yvolution Y Velo Trike – Platinum

Best Role Play Toy

• Playmobil 71202 City Life Ambulance with Lights and Sound – Platinum
• L.O.L. Surprise! O.M.G. I Am Diner – Gold

Best Outdoor Toy 1-3 yrs

• Chelston Bikes Minidutch Balance bike – Platinum
• Micro Scooters Mini Micro 4 in 1 Mini to Grow Scooter – Platinum

Best Stimulative Toy 3-6 yrs

• Faba Starter Set – Platinum

Best Construction Toy 3-6 yrs

• Connetix 202 Piece Pastel Mega Pack – Platinum

Best Wooden Toy 3-6 yrs

• GLTC Meadow View 360° Children’s Doll House & Garden – Platinum

Best Eco Friendly Toy

• Jaques Of London Wooden Tractor – Farm Toy – Platinum

Best Electronic Toy 3-6 yrs

• Toniebox – Platinum
• Curlimals – Bo Bunny – Gold

Best Innovative Toy 2023

• GLTC Meadow View 360° Children’s Doll House & Garden – Platinum
• L.O.L. Surprise! O.M.G. I Am Diner – Gold
• L.O.L. Surprise! Sunshine Makeover O.M.G. Fashion doll – Silver

The full list can be found here. Toy World would like to congratulate all the companies that were recognised in the awards.